The development of a conceptual framework for mobile social commerce and purchasing decisions: a systematic literature review from 2010 – 2020 / Shirley Law Kheen and Mohd Nazri Mohd Noor

• Main Authors: Kheen, Shirley Law, Mohd Noor, Mohd Nazri
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Social aspects. Social marketing; Market segmentation. Target marketing; Pricing; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/2920/1/2920.pdf; https://ir.uitm.edu.my/id/eprint/2920/; https://smrj.uitm.edu.my/

This paper aims to develop a framework for mobile social commerce purchase decisions based on the existing literature. Social media and mobile technology advancement has shifted the way contemporary selling is conducted online. This new business model has revolutionized the relationship between cons...