The impacts of food vlog attributes on para-social interaction and customers’ response behaviours / Nurul Iman Abd Razak and Muhammad Izzat Zulkifly.

• Main Authors: Abd Razak, Nurul Iman, Zulkifly, Muhammad Izzat
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Selangor and UiTM Press 2020
• Subjects: HM Sociology; Social psychology; Interpersonal relations. Social behavior
• Online Access: http://ir.uitm.edu.my/id/eprint/29178/1/AJ_NURUL%20IMAN%20ABD%20RAZAK%20JTHCA%20B%2019.pdf; http://ir.uitm.edu.my/id/eprint/29178/; https://www.jthca.org/

In the era of globalization that we live in today, technology is not a new thing in our daily life. Foodservice industry today relies on many kinds of technologies for different functions such as ordering, producing, delivering, and even presenting the menu. Foodservice industry grabs this opportuni...