Factors influencing the intention to use Grab services in Malaysia / Nur Syafatin Abdullah

Grab has become the major player in the Malaysian e-hailing industry and people are looking for alternatives to Grab because they want a cheaper option. However, with the growing presence of Grab in Malaysia, fares will continue to be lower and competition will rise, making it impossible for taxi dr...

Full description

Saved in:
Bibliographic Details
Main Author: Abdullah, Nur Syafatin
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/28547/1/PPb_NUR%20SYAFATIN%20ABDULLAH%20BM%20M%2019_5.pdf
http://ir.uitm.edu.my/id/eprint/28547/
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first