The study on the effectiveness on programs that implemented by Syarikat Bekalan Air Selangor (SYABAS) to maintain customer awareness / Norhafiza Shaari

• Main Author: Shaari, Norhafiza
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Awareness; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/27814/1/PPb_NORHAFIZA%20SHAARI%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/27814/

Customer awareness is the major driving force for business sustainability and in today’s competitive global marketplace, it is recognized that high customer awareness is essential for the success of the firm. Nowadays to maintain and keeping the customers awareness is very difficult. Therefore, SYAB...