The effectiveness of promotional tools to create student’s awareness of Netherlands Maritime Institute of Technology (NMIT) / Norhayati Wahib

• Main Author: Wahib, Norhayati
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Awareness; Social aspects. Social marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/27759/3/27759.pdf; http://ir.uitm.edu.my/id/eprint/27759/

The main purpose of this study is to identify the effectiveness of promotional tools to create Student’s awareness of NMIT. The objective of this study is to determine the most suitable types of approach used that creates student’s awareness on NMIT and to establish the most effective of the promoti...