Factors contributing to the consumer acceptance of BR smart toward ASLAH Financial-I provided by Bank Rakyat / Noor Azam Mohd Noor

• Main Author: Mohd Noor, Noor Azam
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: HG Finance; Acceptances; Special classes of banks and financial institutions
• Online Access: http://ir.uitm.edu.my/id/eprint/27504/1/27504.pdf; http://ir.uitm.edu.my/id/eprint/27504/

The purpose of this research is to study the consumer acceptance toward the sales personal skill of BR smart of Bank Rakyat in term of demographic, prospecting and adaptive selling. Moreover, this study will identify the consumer acceptance of BR smart toward ASLAH Financial-I provided by Bank Rakya...