Factors contributing to the consumer acceptance of BR smart toward ASLAH Financial-I provided by Bank Rakyat / Noor Azam Mohd Noor

• 第一著者: Mohd Noor, Noor Azam
• フォーマット: Student Project
• 言語: English
• 出版事項: Faculty of Business and Management 2010
• 主題: HG Finance; Acceptances; Special classes of banks and financial institutions
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/27504/1/27504.pdf; http://ir.uitm.edu.my/id/eprint/27504/

The purpose of this research is to study the consumer acceptance toward the sales personal skill of BR smart of Bank Rakyat in term of demographic, prospecting and adaptive selling. Moreover, this study will identify the consumer acceptance of BR smart toward ASLAH Financial-I provided by Bank Rakya...