Comparing service quality between private and public hospital / Nazhatul Aini Mohd Farid

• Main Author: Mohd Farid, Nazhatul Aini
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Theory. Method. Relation to other subjects.; Total quality management. Benchmarking; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/27460/1/PPb_NAZHATUL%20AINI%20%20MOHD%20FARID%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/27460/

This research is conducted to carry out “the comparing service quality between private and public hospital”. The main objective is to determine service quality factors that effecting customer preference. It consist of five factor of service quality that are tangibles, reliability, responsiveness, as...