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Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi

The purpose of this study is, to identify the factors influence brand equity of Qu Puteh among Intekma staff. The research is based on a sample of 36 respondents who is the staff of Intekma Resort. The results show that endorser credibility and self – brand connection influence brand equity of Qu Pu...

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Main Author: Abu Bakar Azmi, Nursyahirah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2016
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Online Access:http://ir.uitm.edu.my/id/eprint/27026/1/PPb_NURSYAHIRAH%20ABU%20BAKAR%20AZMI%20BM%20M%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/27026/
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id my.uitm.ir.27026
record_format eprints
spelling my.uitm.ir.270262020-04-08T13:17:14Z http://ir.uitm.edu.my/id/eprint/27026/ Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi Abu Bakar Azmi, Nursyahirah Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty The purpose of this study is, to identify the factors influence brand equity of Qu Puteh among Intekma staff. The research is based on a sample of 36 respondents who is the staff of Intekma Resort. The results show that endorser credibility and self – brand connection influence brand equity of Qu Puteh. Faculty of Business and Management 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/27026/1/PPb_NURSYAHIRAH%20ABU%20BAKAR%20AZMI%20BM%20M%2016_5.pdf Abu Bakar Azmi, Nursyahirah (2016) Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
spellingShingle Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Abu Bakar Azmi, Nursyahirah
Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
description The purpose of this study is, to identify the factors influence brand equity of Qu Puteh among Intekma staff. The research is based on a sample of 36 respondents who is the staff of Intekma Resort. The results show that endorser credibility and self – brand connection influence brand equity of Qu Puteh.
format Student Project
author Abu Bakar Azmi, Nursyahirah
author_facet Abu Bakar Azmi, Nursyahirah
author_sort Abu Bakar Azmi, Nursyahirah
title Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
title_short Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
title_full Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
title_fullStr Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
title_full_unstemmed Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi
title_sort factors influence brand equity of qu puteh / nursyahirah abu bakar azmi
publisher Faculty of Business and Management
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/27026/1/PPb_NURSYAHIRAH%20ABU%20BAKAR%20AZMI%20BM%20M%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/27026/
_version_ 1685650215165493248
score 13.149126

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