Factors that contribute to visitors buying decision toward nature based tourism products: a case study on Kinabalu Park, Kundasang / Dinisiah Liasan

• Main Author: Liasan, Dinisiah
• Format: Student Project
• Language: English
• Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2006
• Subjects: Travel and state. Tourism; Heritage tourism. Cultural tourism; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/26924/1/PP_DINISIAH%20LIASAN%20BM%20S%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/26924/

Nature based tourism is the fastest growing segment of the tourism industry because there is a trend towards an increased specialization among tourists. This study was conducted in Kinabalu Park, Kundasang Sabah, one of Sabah's popular vacation destinations, attracting more than 3000 tourists e...