The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria
The purpose of this research was to determine the relationship between brand experience, satisfaction, trust and brand loyalty towards cosmetic brands in Klang Valley. There were four main objectives in this research: 1) to determine whether brand experience has significant relationship with brand l...
محفوظ في:
المؤلفون الرئيسيون: | , |
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التنسيق: | Student Project |
اللغة: | English |
منشور في: |
Faculty of Business and Management
2016
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الموضوعات: | |
الوصول للمادة أونلاين: | http://ir.uitm.edu.my/id/eprint/26902/1/PPb_NUR%20SYAFIQAH%20AQILAH%20MOHAMAD%20HASIM%20BM%20M%2016_5.pdf http://ir.uitm.edu.my/id/eprint/26902/ |
الوسوم: |
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