Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin

• Main Author: Bakarudin, Nur Liyana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2015
• Subjects: Youth; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/26122/1/PPb_NUR%20LIYANA%20BAKARUDIN%20BM%20M%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/26122/

Nowadays, most of Malaysian young-adults are willing to spend a lot of money for the sake of taking care their appearance by buying trusted and high quality cosmetic products. Cosmetics which are available in Malaysian market are come from local products and international products. According to stat...