Factors influencing purchase intention towards counterfeit products among selected Malaysian consumers in Kuala Lumpur / Sharmimi Shuhada Che Mohd Nizam

• Main Author: Che Mohd Nizam, Sharmimi Shuhada
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/25989/1/PPb_SHARMIMI%20SHUHADA%20CHE%20MOHD%20NIZAM%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/25989/

The purpose for this study is to investigate the factors influencing selected Malaysian to purchase counterfeit products. To add, this study has comprised three independent variables which are brand image, price and social influence while the dependent variable is purchase intention towards counterf...