A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin

• المؤلف الرئيسي: Kamalludin, Mohd Naguib Ainuddin
• التنسيق: Student Project
• اللغة: English
• منشور في: Faculty of Business and Management 2015
• الموضوعات: Marketing; Branding (Marketing); Market surveys. Including brand choice. Brand loyalty
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/25483/1/PPb_MOHD%20NAGUIB%20AINUDDIN%20KAMALLUDIN%20BM%20M%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/25483/

The purpose for this research is to study the relationship between the countries of origin image towards the perception of brand equity of Malaysian. There were two independent variables which are macro country or origin image and micro country of origin image and one dependent variable which is the...