A study on the effectiveness of promotion done by ATCEN Sdn Bhd / Mardiana Mokhtar

• Main Author: Mokhtar, Mardiana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Marketing; Telemarketing. Internet marketing; Marketing research. Marketing research companies. Sales forecasting
• Online Access: http://ir.uitm.edu.my/id/eprint/25213/1/PPb_MARDIANA%20MOKHTAR%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/25213/

The research explores the Effectiveness of Promotion done by ATCEN. Factors included are personal selling, public relation, sales promotion, and websites. In May until October 2009 showed the reduce number of participants who attend ATCEN programs. Due to that problem matter, researcher do the resea...