An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim, Muna Abdul Jalil and Shakirah Mohd Saad

• Main Authors: Abd Rahim, Nazahah, Abdul Jalil, Muna, Mohd Saad, Shakirah
• Format: Research Reports
• Language: English
• Published: Research Management Institute (RMI) 2012
• Subjects: Business education; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/25118/1/LP_NAZAHAH%20ABD%20RAHIM%20RMI%2012_5.pdf; http://ir.uitm.edu.my/id/eprint/25118/

The issue of consumer ethics is always going to be a neverending story as such attributes is embedded unconsciously and naturally in our daily lives. Although rationally behaving unethically is generally unacceptable, consumers are less likely to notice and to be aware of their own ethical behaviors...