Effectiveness of Customer Relationship Management (CRM) towards enhancing customer loyalty in Epic Evolution (M) Sdn Bhd, Johor / Lily Suryana Roslaili

• Main Author: Roslaili, Lily Suryana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/25114/1/PPb_LILY%20SURYANA%20ROSLAILI%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/25114/

Customer relationship management (CRM) is the overall process of building and maintaining profitability customers’ relationship by delivering superior customer value and satisfaction. CRM will give many advantages to the company and the main advantage is to enhance customer loyalty in the company. B...