Customer perceived satisfaction among foreign broadband user of Maxis Communication Berhad / Ahmira Aznin Ahmad

• Main Author: Ahmad, Ahmira Aznin
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/24619/1/PPb_AHMIRA%20AZNIN%20AHMAD%20M%20BM%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/24619/

Customer satisfaction means the intention to make future purchases, it is assumed that high levels of attitudinal loyalty are an outcome of high levels of satisfaction. Satisfaction is defined as an emotional post-consumption response that may occur the result of comparing expected and actual perfor...