Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail

Rice (Oryza sativa) is the most essential food crop which been cultivated worldwide. Rice production in Malaysia is low compared with other countries other rice growing in the world. This study is conducted at Rantau Panjang because the area is located near the Malaysia-Thailand border. The objectiv...

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Main Author: Rj Ismail, Rj Muhamad Irham
Format: Student Project
Language:English
Published: Faculty of Plantation and Agrotechnology 2017
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Online Access:http://ir.uitm.edu.my/id/eprint/24460/1/24460.pdf
http://ir.uitm.edu.my/id/eprint/24460/
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spelling my.uitm.ir.244602020-07-20T09:24:39Z http://ir.uitm.edu.my/id/eprint/24460/ Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail Rj Ismail, Rj Muhamad Irham Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Rice (Oryza sativa) is the most essential food crop which been cultivated worldwide. Rice production in Malaysia is low compared with other countries other rice growing in the world. This study is conducted at Rantau Panjang because the area is located near the Malaysia-Thailand border. The objectives of this study are to identify the purchasing behaviour of consumers on rice in terms of quality, to analyze the factors that affect consumer preferences on rice brands and to analyze the marketing factors of rice brand preferred by consumers. The methodology that has been implemented in this study is survey method. Based on the data, it showed that there is very strongly positive relationship between the acceptances of rice usually consumed by the consumer with the marketing factors of rice brands. The purchasing behavior of consumer on rice in term of quality and the consumer preferences on rice brands also have a strongly positive relationship with the acceptance of rice. From this study, it can be concluded that the marketing factors of rice is the most important because it can influence the acceptance of rice that the consumer preferred. For the recommendation, the supplier and seller of rice should study a lot about the marketing of rice to increase the sale of rice. Faculty of Plantation and Agrotechnology 2017 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24460/1/24460.pdf Rj Ismail, Rj Muhamad Irham (2017) Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Rj Ismail, Rj Muhamad Irham
Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail
description Rice (Oryza sativa) is the most essential food crop which been cultivated worldwide. Rice production in Malaysia is low compared with other countries other rice growing in the world. This study is conducted at Rantau Panjang because the area is located near the Malaysia-Thailand border. The objectives of this study are to identify the purchasing behaviour of consumers on rice in terms of quality, to analyze the factors that affect consumer preferences on rice brands and to analyze the marketing factors of rice brand preferred by consumers. The methodology that has been implemented in this study is survey method. Based on the data, it showed that there is very strongly positive relationship between the acceptances of rice usually consumed by the consumer with the marketing factors of rice brands. The purchasing behavior of consumer on rice in term of quality and the consumer preferences on rice brands also have a strongly positive relationship with the acceptance of rice. From this study, it can be concluded that the marketing factors of rice is the most important because it can influence the acceptance of rice that the consumer preferred. For the recommendation, the supplier and seller of rice should study a lot about the marketing of rice to increase the sale of rice.
format Student Project
author Rj Ismail, Rj Muhamad Irham
author_facet Rj Ismail, Rj Muhamad Irham
author_sort Rj Ismail, Rj Muhamad Irham
title Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail
title_short Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail
title_full Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail
title_fullStr Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail
title_full_unstemmed Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail
title_sort determinants of consumers’ purchasing behaviours for rice in rantau panjang, kelantan / rj muhamad irham rj ismail
publisher Faculty of Plantation and Agrotechnology
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/24460/1/24460.pdf
http://ir.uitm.edu.my/id/eprint/24460/
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score 13.159267