Customer satisfaction towards fast food restaurant: a focus on RASAMAS Restaurant / Anin Zabidah Idris

• Main Author: Idris, Anin Zabidah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Malaysia; Quality control; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/24274/1/24274.pdf; http://ir.uitm.edu.my/id/eprint/24274/

A study was conducted to know the level of customer satisfactions towards RasaMas Restaurant. The main objectives of this study were to identify attributes that influence customer satisfactions and determine their relationships with customer satisfactions. The variables included in this resear...