Intention to trust on purchasing online food services among millennials / Muhammad Sirajuddin Wahab

• Main Author: Wahab, Muhammad Sirajuddin
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Food industry and trade. Halal food industry. Certification; Purchasing. Selling. Sales personnel. Sales executives; Electronic commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/23490/1/PPb_MUHAMMAD%20SIRAJUDDIN%20WAHAB%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23490/

The main objective of this project paper was conducted to identify the intention to trust on purchasing online food services among millennials. This study also indicates the relationship between independent variables (integrity, benevolence, competency, firm’s image and price awareness) and dependen...