The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri

• Main Author: Zamri, Izzatul Anis
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Travel and the state. Tourism; Malaysia; Industry; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/23460/1/PPb_IZZATUL%20ANIS%20ZAMRI%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23460/

Customer retention or customer revisit has been highlighted as an important research topic in competitive market of tourism destinations. Despite the considerable number of research on customer retention, it remains clear why people undertake repeat visits and what is the factor influence the respon...