A study on tourists’ feedback and satisfaction on Langkawi nature and ecotourism industry / Mohammad Zaki Ayob ...[et al.]

• Main Authors: Ayob, Mohammad Zaki, Mohd Saman, Fatimah, Hussin, Zaliha, Md Hashim, Azhari
• Format: Research Reports
• Language: English
• Published: Research Management Institute 2008
• Subjects: Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/22413/1/LP_MOHAMMAD%20ZAKI%20AYOB%20IRMI%20K%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/22413/

Ecotourism is fast becoming a revenue generator for many developing countries. These countries are progressively becoming competitive. This study is directed towards identifying factors contributing to tourists’ satisfaction, and these include business management and systems, ethics, marketing, and...