The effectiveness of Federal Agricultural Marketing Authority (FAMA) as a marketing channel in distributing private brand products named Agromas (a case study of FAMA Seremban) / Hamidah Lokman

• Main Author: Lokman, Hamidah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2005
• Subjects: Agricultural associations, societies, etc.; Marketing; Product management
• Online Access: http://ir.uitm.edu.my/id/eprint/22320/1/PPb_HAMIDAH%20LOKMAN%20M%20BM%2005_5.pdf; http://ir.uitm.edu.my/id/eprint/22320/

Marketing Channel means distribution. The distribution system covers the whole range of operations and movement of goods between the producers and the consumers. Distribution contributes no profit to a company; however without satisfactory distribution there is unlikely to be an income from sales. I...