Determining the factors that influence the sales volume: a case study of MVBD, Menara Kuala Lumpur / Nuradlina Che Min

• Main Author: Che Min, Nuradlina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/21499/1/PPb_NURADLINA%20CHE%20MIN%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/21499/

This study examines the factors of marketing mix that influence the sales volume of products and services offered. Specifically, the study examines the association between price; service, and promotional activities with sales volume. Delivering service quality is an essential strategy for success and survival in today's competitive environment. Furthermore, price is the determining key that could and would seal consumer's decision. A structured questionnaire was developed and administered to a total of 49 customers via telephone interviews. Two types of data analysis, descriptive analysis and correlation coefficient, were used for this research. The result provides support for three out of four objectives that were examined. The analysis reveals that service provided by personnel, facilities, and price positively related with sales volume. The finding also suggests that the three factors appear to be the most influential organizational responses that can affect sales volume as well as revenue. The result shows that there is no statistically significance relationship between promotion and sales.