Adding customer value in service quality in automotive assemble company / Muslihah Mustafa Ferkeri

• Main Author: Mustafa Ferkeri, Muslihah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Automobile industry and trade; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/21487/1/PPb_MUSLIHAH%20MUSTAFA%20FERKERI%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21487/

This research has been conducted for the purpose of "adding customer value in service quality in automotive assemble company". In this research, the main problem is that the company only receives a small increment in terms of profit every year even though they receive a lot of projects fro...