The impact of servicescape towards Melaka International Trade Centre (MITC) service quality / Intan Adila Adam

• Main Author: Adam, Intan Adila
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Market segmentation. Target marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/21446/1/PPb_INTAN%20ADILA%20ADAM%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21446/

This research is about a study on the impact of Servicescape towards Melaka International Trade Centre (MITC) Service Quality. Elements such as physical facility, location, ambient conditions and interpersonal conditions have been identified in order to investigate whether or not these factors have...