The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah

• Main Author: Hamzah, Azlina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/21393/1/PPb_AZLINA%20HAMZAH%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21393/

This project paper focuses on the use of promotional structures of marketing tools made by Danus (M) Sdn Bhd. These tools include advertising, public relation and publicity. Danus (M) Sdn Bhd use such promotional activities to provide the information to the clients customers and clients use them to...