The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri

• 主要作者: Basri, Nurfadhilah
• 格式: Student Project
• 语言: English
• 出版: Faculty of Business and Management 2008
• 主题: Telecommunication industry. Telegraph; Market surveys. Including brand choice. Brand loyalty; Customer services. Customer relations
• 在线阅读: http://ir.uitm.edu.my/id/eprint/21192/1/PPb_NURFADHILAH%20BASRI%20M%20BM%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/21192/

The development of effective customer relationships is increasingly recognized as an important component of marketing strategies. The purpose of this research is to examine the impact of relationship marketing underpinnings namely, trust, commitment, communication and conflict handling on the qualit...