A study on the factors that influencing customers’ loyalty towards Islamic banking among Pejabat Daerah dan Tanah Maran’s (PDTM) staffs / Zubairi Aswad Omar

• Main Author: Omar, Zubairi Aswad
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Market surveys. Including brand choice. Brand loyalty; Customer services. Customer relations; Malaysia; Finance, Islamic
• Online Access: http://ir.uitm.edu.my/id/eprint/44804/1/44804.pdf; http://ir.uitm.edu.my/id/eprint/44804/

The reason for this study is to gain a better understanding about factors that influencing customer loyalty towards Islamic banking. The research was conducted through survey. The study generated a full response of 108 respondents. Responses from the survey were statistically analyzed with several s...