Factors influencing newspaper readers buying intention / Nor Afida Abu Zaharin

• Main Author: Abu Zaharin, Nor Afida
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Market segmentation. Target marketing; Product management; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: https://ir.uitm.edu.my/id/eprint/21073/1/21073.pdf; https://ir.uitm.edu.my/id/eprint/21073/

The primary objective for this research, title the factors influencing newspaper readers buying intention basically to focus on the reason, why readers prefer one newspaper as compared to other newspaper. Therefore, it gives ideas to researcher to obtain information based on four factors which are c...