Customers' product choices and dealers' decision to carry Faiza's product and its relationship with product attributes (in Central and Southern of Peninsular Malaysia) / Noorezati Md Noksen

• Main Author: Md Noksen, Noorezati
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2004
• Subjects: Market segmentation. Target marketing; Product management; Market surveys. Including brand choice. Brand loyalty; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/21069/1/PPb_NOOREZATI%20MD%20NOKSEN%20M%20BM%2004_5.pdf; http://ir.uitm.edu.my/id/eprint/21069/

Recently, many companies involved in spices industries whereby companies try to introduce formulated spices with different recipe. FAIZA MARKETING is one of the company that marketed formulates spices, while introduce new formulated recipe to target segment. Company try to penetrate leader market wh...