Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof

• Main Author: Mat Yusof, Noor Baizura
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Automobile industry and trade; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/21061/1/PPb_NOOR%20BAIZURA%20MAT%20YUSOF%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21061/

The goal of the study to analyze the industrial organizational buying behaviour, whereby focusing on automotive industry. This research tries to analyze how the purchase decision making process within an organization is determined by the conditions of purchase situation and also the characteristics...