Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof

The goal of the study to analyze the industrial organizational buying behaviour, whereby focusing on automotive industry. This research tries to analyze how the purchase decision making process within an organization is determined by the conditions of purchase situation and also the characteristics...

Full description

Saved in:
Bibliographic Details
Main Author: Mat Yusof, Noor Baizura
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21061/1/PPb_NOOR%20BAIZURA%20MAT%20YUSOF%20M%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/21061/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.21061
record_format eprints
spelling my.uitm.ir.210612018-09-19T06:11:38Z http://ir.uitm.edu.my/id/eprint/21061/ Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof Mat Yusof, Noor Baizura Automobile industry and trade Purchasing. Selling. Sales personnel. Sales executives The goal of the study to analyze the industrial organizational buying behaviour, whereby focusing on automotive industry. This research tries to analyze how the purchase decision making process within an organization is determined by the conditions of purchase situation and also the characteristics of organizational structure. The aim of the research is also to improve the knowledge of buying industrial process in the automotive industry, thus provide a better understanding on the variables that are involved in the buying center of an organization in purchasing decision-making. This research focuses on the characteristics of the organizational structure and also the conditions of the purchase situation in an automotive industry organization. Besides that, the study will investigate some of the factors that affect automotive industry organizations in making the decision in product purchases. A descriptive research will be used as a framework in conducting the marketing research project and distribution of questionnaire forms among the HWS main customers in Selangor area is conducted. A correlation analysis will be used to identify the significant relationship between the variables. For findings, there are two factors which influence the need recognition of an organizational purchase decision making process. In conclusion, for conditions of purchase situations (IV1), result shows that the two sub-components in the conditions of purchase situation (buying situation complexity and buying importance) was the most important factors while for structural characteristics of organization (N 2), result shows that sub-component which is specialization, was the most important factors. Internal stimuli are the factors the highly influenced the need recognition of an organization in the purchase decision making process. Both of the independent variables (IVI & IV2) have a positive significant relationship with the dependent variables. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21061/1/PPb_NOOR%20BAIZURA%20MAT%20YUSOF%20M%20BM%2007_5.pdf Mat Yusof, Noor Baizura (2007) Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Automobile industry and trade
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Automobile industry and trade
Purchasing. Selling. Sales personnel. Sales executives
Mat Yusof, Noor Baizura
Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof
description The goal of the study to analyze the industrial organizational buying behaviour, whereby focusing on automotive industry. This research tries to analyze how the purchase decision making process within an organization is determined by the conditions of purchase situation and also the characteristics of organizational structure. The aim of the research is also to improve the knowledge of buying industrial process in the automotive industry, thus provide a better understanding on the variables that are involved in the buying center of an organization in purchasing decision-making. This research focuses on the characteristics of the organizational structure and also the conditions of the purchase situation in an automotive industry organization. Besides that, the study will investigate some of the factors that affect automotive industry organizations in making the decision in product purchases. A descriptive research will be used as a framework in conducting the marketing research project and distribution of questionnaire forms among the HWS main customers in Selangor area is conducted. A correlation analysis will be used to identify the significant relationship between the variables. For findings, there are two factors which influence the need recognition of an organizational purchase decision making process. In conclusion, for conditions of purchase situations (IV1), result shows that the two sub-components in the conditions of purchase situation (buying situation complexity and buying importance) was the most important factors while for structural characteristics of organization (N 2), result shows that sub-component which is specialization, was the most important factors. Internal stimuli are the factors the highly influenced the need recognition of an organization in the purchase decision making process. Both of the independent variables (IVI & IV2) have a positive significant relationship with the dependent variables.
format Student Project
author Mat Yusof, Noor Baizura
author_facet Mat Yusof, Noor Baizura
author_sort Mat Yusof, Noor Baizura
title Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof
title_short Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof
title_full Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof
title_fullStr Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof
title_full_unstemmed Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof
title_sort influences on organizational purchase: a case study of an automotive industry / noor baizura mat yusof
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/21061/1/PPb_NOOR%20BAIZURA%20MAT%20YUSOF%20M%20BM%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/21061/
_version_ 1685649415983857664
score 13.19449