The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz

• Main Author: Abd Aziz, Muhammad Zahirul Hakim
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/21027/1/PPb_MUHAMMAD%20ZAHIRUL%20HAKIM%20ABD%20AZIZ%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21027/

The purpose of this study was to to identify the factor that causes the intention to purchase imitation apparels among Generation Y. The dependent variable in this research is the intention to purchase imitation apparel which is measured by independent variables such attitudes, perceived behavioral...