Multimodal analysis of muslimah cosmetic billboards / Nor Atifah Mohamad … [et al.]

• Main Authors: Mohamad, Nor Atifah, Suyurno, S. Salahudin, Maulan, Sumarni, Razali, Nazarul Azali
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: Business ethics; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/20128/1/PRO_NOR%20ATIFAH%20MOHAMAD%20M%2017.pdf; http://ir.uitm.edu.my/id/eprint/20128/

Billboard is an advertising space that is used to capture the attention of passing motorists. It is constantly visible at all time and every day of the week. Due to the distinguish nature of the billboard together with its conspicuousness, passing motorists will not be able to avoid but to notice or...