Describing advertising approach by Ministry of Health Malaysia for public service announement campaign: case study on anti dengue campaign in Press AD / Norsharina Samsuri and Anith Liyana Amin Nudin

• Main Authors: Samsuri, Norsharina, Amin Nudin, Anith Liyana
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia; General special. Including optical illusion and visual perception
• Online Access: http://ir.uitm.edu.my/id/eprint/20076/1/PRO_NORSHARINA%20SAMSURI%20M%2016.pdf; http://ir.uitm.edu.my/id/eprint/20076/

The Ministry of Health Department had put in a lot of effort in promoting a better lifestyle among Malaysia society through public service announce campaign that include anti-dengue campaign throughout media, but the public doesn't care and less participated in efforts to eliminate and reduce t...