A study of the Malaysian youth perception toward 'Muslim Pro' apps through smart phone in Malaysia using technology acceptance model (TAM) / Hafizah Rosli and Ruslan Abd Rahim

• Main Authors: Rosli, Hafizah, Abd Rahim, Ruslan
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: Technology; Muslims; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Information technology. Information systems
• Online Access: http://ir.uitm.edu.my/id/eprint/20045/1/PRO_HAFIZAH%20ROSLI%20M%2016.pdf; http://ir.uitm.edu.my/id/eprint/20045/

The justification of this exploratory study is to get a better understanding on current situation of the Malaysian youth perception toward 'Muslim Pro' apps through their smartphones. Moreover, most of previous studies focused on the categories and types of mobile applications but not spec...