Profiling visitors and selection of appropriate events to attract visitors to Zoo Negara / Nurul Hafida Safarina Abd Karim

• Main Author: Abd Karim, Nurul Hafida Safarina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/19383/2/19383.pdf; https://ir.uitm.edu.my/id/eprint/19383/

This research is about profiling visitors and selection of appropriate events to attract visitors at Zoo Negara. Factors such as types of event, event characteristics and past experience have been identified in order to investigate whether or not these factors have a relationship with intended frequ...