Consumer acceptance towards night zoo at Zoo Melaka: An analysis on marketing mix strategies / Noorasliaomie Padlan

• Main Author: Padlan, Noorasliaomie
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/19292/2/19292.pdf; https://ir.uitm.edu.my/id/eprint/19292/

The purpose of this research is to measure the effectiveness of the marketing mix strategy towards Night Zoo at Zoo Melaka by identifying the level of consumer acceptance towards the marketing mix strategy. The dependent variable for this research is consumer acceptance and the component of marketin...