Dimensions on customer perceived values on satisfaction of Islamic tourism: A study on undergraduates of UiTM Melaka / Siti Nur Athirah Mohd Fauzi

• Main Author: Mohd Fauzi, Siti Nur Athirah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2017
• Online Access: http://ir.uitm.edu.my/id/eprint/18611/1/PPb_SITI%20NUR%20ATHIRAH%20MOHD%20FAUZI%20BM%2017_5.pdf; http://ir.uitm.edu.my/id/eprint/18611/

This research mainly focus on the customer satisfaction on Islamic tour package, a study on students UiTM Melaka city Campus. The theoretical framework was done with a sample random sampling method used in this research, about 130 questionnaires to the consumers before the results have revealed relationship and significant of conceptual framework of this topic. The objectives of this study are to identify the relationship and the most influential factor between customer satisfaction and traditional value dimensions and Islamic value dimensions. The researcher distributed the questionnaire among undergraduates UiTM Kampus Bandar. Then the result of the study would indicate the main influential customer satisfaction towards Islamic tour package. The most influential factor of this study is quality value with all hypothesis accepted. Therefore, this research has been set up and been carried out to test and reveal the answer of this research objectives.