Identifying and managing the dimensions of relationship marketing for the foodservice industry / Assoc. Prof. Dr. Firdaus Abdullah and Agnes Kanyan

• Main Authors: Abdullah, Firdaus, Agnes Kanyan
• Format: Research Reports
• Language: English
• Published: Research Management Institute (RMI) 2012
• Online Access: http://ir.uitm.edu.my/id/eprint/17266/1/LP_FIRDAUS%20ABDULLAH%20RMI%2012_5.pdf; http://ir.uitm.edu.my/id/eprint/17266/

As competition is becoming more intense, customers are increasingly demanding and price sensitive. Thus, building strong relationships with customers to gain competitive advantage and customer loyalty is crucial for survival and success in today's business environment. Although the relationship...