Mega project : KFC Holdings (Malaysia) Berhad / Azhar Abu Bakar, Azlinda Ahmad and Norazlina Mohsin

• Main Authors: Abu Bakar, Azhar, Ahmad, Azlinda, Mohsin, Norazlina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2001
• Online Access: http://ir.uitm.edu.my/id/eprint/16826/2/PPb_AZHAR%20ABU%20BAKAR%20BM%2001_5.pdf; http://ir.uitm.edu.my/id/eprint/16826/

KFC (Kentucky Fried Chicken) Holdings (Malaysia) Bhd ("KFCH") commands a dominant position in Malaysia's dynamically expanding retail food industry. Since the first Kentucky Fried Chicken outlet opened its doors to a receptive Malaysian public in 1973, the Group has developed its oper...