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International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.

The author discusses franchising as a currently popular expansion strategy for companies around the world. In light of this, the paper urges future members of the international franchising community to take a careful and responsible approach to the development of franchising programs. This is looked...

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Format: Article
Language:English
Published: Faculty of Business and Management ; UiTM Press 1996
Online Access:http://ir.uitm.edu.my/id/eprint/16738/1/AJ_ANDREW%20J.%20SHERMAN%20JIBE%2096.pdf
http://ir.uitm.edu.my/id/eprint/16738/
https://jibe.uitm.edu.my/
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spelling my.uitm.ir.167382017-04-18T04:04:58Z http://ir.uitm.edu.my/id/eprint/16738/ International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq. The author discusses franchising as a currently popular expansion strategy for companies around the world. In light of this, the paper urges future members of the international franchising community to take a careful and responsible approach to the development of franchising programs. This is looked at from the viewpoint of the basics of franchising and how it can be used to build international trade lingkages between Asia and North America in particular. Faculty of Business and Management ; UiTM Press 1996 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16738/1/AJ_ANDREW%20J.%20SHERMAN%20JIBE%2096.pdf UNSPECIFIED (1996) International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq. Journal of International Business, Economics and Entrepreneurship (JIBE), 4 (1). pp. 1-27. ISSN 0128-7494 https://jibe.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description The author discusses franchising as a currently popular expansion strategy for companies around the world. In light of this, the paper urges future members of the international franchising community to take a careful and responsible approach to the development of franchising programs. This is looked at from the viewpoint of the basics of franchising and how it can be used to build international trade lingkages between Asia and North America in particular.
format Article
title International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
spellingShingle International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
title_short International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
title_full International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
title_fullStr International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
title_full_unstemmed International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
title_sort international franchising: strategies for building bridges between asia and north america / andrew j. sherman, esq.
publisher Faculty of Business and Management ; UiTM Press
publishDate 1996
url http://ir.uitm.edu.my/id/eprint/16738/1/AJ_ANDREW%20J.%20SHERMAN%20JIBE%2096.pdf
http://ir.uitm.edu.my/id/eprint/16738/
https://jibe.uitm.edu.my/
_version_ 1685648844970262528
score 13.214268

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