Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]
Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates t...
محفوظ في:
المؤلفون الرئيسيون: | , , , |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
Institute of Research Management Innovation (IRMI)
2015
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الموضوعات: | |
الوصول للمادة أونلاين: | http://ir.uitm.edu.my/id/eprint/16050/1/AJ_ABAIDULLAH%20MUSTAFFA%20SMRJ%2015.pdf http://ir.uitm.edu.my/id/eprint/16050/ https://smrj.uitm.edu.my/ |
الوسوم: |
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