Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid

• 主要作者: Yazid, Yazariah
• 格式: Student Project
• 語言: English
• 出版: Faculty of Business Management 2001
• 主題: Branding (Marketing); Advertising
• 在線閱讀: http://ir.uitm.edu.my/id/eprint/14751/1/PPb_YAZARIAH%20YAZID%20BM%2001_5.pdf; http://ir.uitm.edu.my/id/eprint/14751/

Palm Resort is a one of the resort hotel where its have the characteristics of a hotel, that called Sofitel and located with a three challenging golf course. It is known that Palm Resort provides form of accommodation and golfing to their customers. There are also some other supplementary services t...