The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani

• Main Authors: Abd Latiff, Dzaa Imma, Mohd Zulkifli, Mohd Amirul Akhbar, Abd Ghani, Siti Nur Farah Faadiah
• Format: Article
• Language: English
• Published: Research Management Institute (RMI) 2013
• Subjects: Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/13114/2/13114.pdf; https://ir.uitm.edu.my/id/eprint/13114/; https://smrj.uitm.edu.my/

Public Service Announcements (PSAs) are free announcements made to promote programs, activities, community interest and services from government and the non - government sector. As technology develops, many PSAs use animated characters in order to persuade and create high awareness among people. Ani...