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Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob

Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the storie...

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Main Authors: Ahmad Husairi, Nor Azni, Yaacob, Mohammad
Format: Article
Language:English
Published: CMIWS and UiTM Press 2014
Subjects:
Elections. Electoral systems. Voting
Political parties. Political campaigns
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/12386/1/AJ_NOR%20AZNI%20AHMAD%20HUSAIRI%20JMIW%2014.pdf
http://ir.uitm.edu.my/id/eprint/12386/
https://jmiw.uitm.edu.my/
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spelling my.uitm.ir.123862018-06-06T01:54:45Z http://ir.uitm.edu.my/id/eprint/12386/ Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob Ahmad Husairi, Nor Azni Yaacob, Mohammad Elections. Electoral systems. Voting Political parties. Political campaigns Malaysia Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the stories reported by newspapers that support them, namely Utusan Malaysia and Harakah, respectively. This study seeks to investigate the characteristics of fear appeal in both the newspapers, the genre of news and articles that comprise the fear appeal, relationships between the genre of news and articles with characteristics of fear appeal, and differences in the way political fear appeal was employed in the content of both newspapers. CMIWS and UiTM Press 2014 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/12386/1/AJ_NOR%20AZNI%20AHMAD%20HUSAIRI%20JMIW%2014.pdf Ahmad Husairi, Nor Azni and Yaacob, Mohammad (2014) Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob. Journal of Media and Information Warfare (JMIW), 6. pp. 89-132. ISSN 1985-563X https://jmiw.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Elections. Electoral systems. Voting
Political parties. Political campaigns
Malaysia
spellingShingle Elections. Electoral systems. Voting
Political parties. Political campaigns
Malaysia
Ahmad Husairi, Nor Azni
Yaacob, Mohammad
Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
description Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the stories reported by newspapers that support them, namely Utusan Malaysia and Harakah, respectively. This study seeks to investigate the characteristics of fear appeal in both the newspapers, the genre of news and articles that comprise the fear appeal, relationships between the genre of news and articles with characteristics of fear appeal, and differences in the way political fear appeal was employed in the content of both newspapers.
format Article
author Ahmad Husairi, Nor Azni
Yaacob, Mohammad
author_facet Ahmad Husairi, Nor Azni
Yaacob, Mohammad
author_sort Ahmad Husairi, Nor Azni
title Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
title_short Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
title_full Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
title_fullStr Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
title_full_unstemmed Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob
title_sort fear appeal approach for a political campaign published in utusan malaysia and harakah during the 13th general election / nor azni ahmad husairi and mohammad yaacob
publisher CMIWS and UiTM Press
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/12386/1/AJ_NOR%20AZNI%20AHMAD%20HUSAIRI%20JMIW%2014.pdf
http://ir.uitm.edu.my/id/eprint/12386/
https://jmiw.uitm.edu.my/
_version_ 1685648360768274432
score 13.154905

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