Fear appeal approach for a political campaign published in Utusan Malaysia and Harakah during the 13th General Election / Nor Azni Ahmad Husairi and Mohammad Yaacob

• Main Authors: Ahmad Husairi, Nor Azni, Yaacob, Mohammad
• Format: Article
• Language: English
• Published: CMIWS and UiTM Press 2014
• Subjects: Elections. Electoral systems. Voting; Political parties. Political campaigns; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/12386/1/AJ_NOR%20AZNI%20AHMAD%20HUSAIRI%20JMIW%2014.pdf; http://ir.uitm.edu.my/id/eprint/12386/; https://jmiw.uitm.edu.my/

Previous studies have shown the ability of fear appeal in influencing voting behaviour among citizens (Jerit, 2004). During the 15-day campaign period of 13th Malaysian General Election (GE13), candidates from Barisan Nasional (BN) and Pakatan Rakyat (PR) tended to induce fear appeal into the storie...