The impact of Corporate Social Responsibility (CSR) activities on British American Tobacco (BAT) from the public's perspective / Nor Raihana Asmar Mohd Noor

• Main Author: Mohd Noor, Nor Raihana Asmar
• Format: Thesis
• Language: English
• Published: 2013
• Subjects: Corporate organization. Corporate governance
• Online Access: http://ir.uitm.edu.my/id/eprint/12026/1/TM_NOR%20RAIHANA%20ASMAR%20MOHD%20NOOR%20AM%2013_5%201.pdf; http://ir.uitm.edu.my/id/eprint/12026/

Corporate Social Responsibility (CSR) plays an important role to the public. Organizations should emphasize more on CSR activities not only focusing to achieve higher profit for the organization. In addition, they must also be concerned about other ethical elements such as workplace, marketplace,...